Prepare your online store

  • As an entrepreneur, you know the importance of selling your product or service online.

  • Now that your website is ready to go, this course can help you build a stellar online store for your products.

  • This course offers tips, expert advice, and the inspiration you need to sell the products and services your customers want.

Course curriculum

In this course, entrepeneurs will learn how to build, develop, optimize, and adapt their eCommerce store to generate revenue and extend their brand's reach.

  • 1

    Part 1

    • Lesson 1: Prepare for an easy online store build

    • Lesson 2: Build a strong homepage

    • Lesson 3: Prepare your products

    • Lesson 4: Price your products

    • Lesson 5: Payments, taxes, and shipping options

    • Reflect: Who is your competition?

  • 2

    Part 2

    • Lesson 6: How to successfully sell through your online store

    • Lesson 7: Validate your product choices

    • Lesson 8: Generate trust

    • Lesson 9: Maximize sales

    • Lesson 10: Measure success

    • Lesson 11: Grow your reach by selling on marketplaces and social media

    • Lesson 12:Try, try, and try again — test and iterate


  • Do I need to take any other courses before this one?

    We strongly recommend that you complete courses 1-3 before tackling this one. There's lots of helpful content and resources on those courses that you'll use to complete the action steps in this one.

  • What do you mean by "site content"?

    This is all the content that will show up on the core pages of your website. Your Homepage, About us page, Contact Us page, and more all need great content to make them effective.