Let's learn search engine optimization

  • A website is only effective if it can be found.

  • This course will show you how search engines work, what search engine optimization (SEO) is, and why SEO is important for your business.

  • You will also get hands-on information on how to apply SEO principles to your site so your customers can find you.

Course curriculum

  • 1

    Getting found through SEO

    • Lesson 1: Overview and course objectives

    • Lesson 2: How do search engines work and what is SEO?

    • Lesson 3: What are on-page, off-page, and technical SEO?

    • Lesson 4: Apply SEO best practices

    • Lesson 5: How to research keywords and create a seed list

    • Lesson 6: Utilize keywords to optimize your content

    • Lesson 7: Measure your success with KPIs


  • Why should I care about SEO for my website?

    One of the key benefits is that when properly leveraged, SEO can drive tons of organic (aka FREE) traffic to your website. This increase in traffic boosts your brand's notoriety and ultimately helps win new customers.

  • SEO seems kinda...technical. Should I still take this course?

    Absolutely! While the world of SEO can seem intimidating, we’ve got tons of tools and best practices to help you get started. You’ll be an SEO pro in no time!

  • Does GoDaddy's Websites + Marketing tool help with SEO?

    Yes! We strongly recommend that if you’re using Websites + Marketing, that you use the native SEO tool that comes with it. The native SEO functions in Websites + Marketing will help you identify keywords and offer suggestions on where keywords could be placed on your site.